commercial awareness course, management training course, training and consultancy

Duration		2 DAYS
Course Fees		These courses are delivered in house only. Prices are available on request
		Courses can also be provided very cost effectively in house
Course Dates		Click here to see course dates for this course
Course Objectives		This course is designed to help those moving from a non-commercial role within the organisation to a commercial, perhaps more customer facing function and who need to have an appreciation of how business ‘ticks’.
Who will benefit?		The course is designed for those, from whatever function, who need to improve their commercial astuteness as part of their personal development. Potential delegates might include those from manufacturing, design, personnel, accounts, maintenance etc. It will also be beneficial to those who may already be involved in a commercial function but need to widen their knowledge base to enable them to take on more responsibility and develop their commercial competence.
Course Content		Business basics – what’s it all about? Generating cash Making profit Marketing Selling Buying Communicating People Customers The market place Generating cash The concept of ‘cash is king” Cash is the life blood of the organisation Implications of cash flow to the organisation Profit What is profit? Turnover v. profitability How do businesses go about increasing profit? Selling What’s selling all about? Generating cash from selling the products & services of the business What is the right price? Price versus cost Adding value Customers love it ‘Total cost of ownership’ Sell the add-ons Marketing What’s marketing all about? Finding out what customers will pay for and providing it at a profit Concerns with the needs of the buyer (customer) The management process responsible for identifying, anticipating and satisfying customers profitably Does your business have a marketing culture? Survival depend on satisfying customer needs Service reflects market need rather than what the business can provide Rid of ‘if it wasn’t for the customer’ Market led from the top - not product led Marketing for growth Growth comes from marketing Which market are you in? Buying What’s good buying all about? You need to buy well to enable you to sell well Buying’s amazing profit generating opportunity Using supplier relationships to reduce costs Communication skills –internally and externally What’s communication all about? Defining what communication involves Having a clear objective for the communication before we start the process Organisations cannot take decisions – people do through communication Communications ‘The good and the bad’ Workshop on different aspects of communication Putting yourself in the other persons shoes Listening Persuading The all important customer Who are your customers? Are all customers important? Looking after customers Dealing with complaints Getting your money in