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Course Date
Assesor & IV Service
  Leaders in Training and Consultancy
  Customer Relationship Management
 
Duration   2 DAYS
Course Fees

These courses are delivered in house only. Prices are available on request

  Courses can also be provided very cost effectively in house
Course Dates Click here to see course dates for this course
Course Objectives

As markets become more sophisticated and customers more demanding, competition between businesses is becoming stiffer. To prosper a business needs to stand out from the crowd – how? By giving superior service.

This course will enable those in ‘client facing’ roles to develop those attributes necessary to provide excellent service and communication skills aligned to the all-important customer need.

Who will benefit?

Those in sales and service related activities who handle Customer accounts with a view to keeping customers totally satisfied and coming back for more

Course Content
  • Why are good relationships with customers important?
  • Four questions to consider at the outset
  • Each contact is a ‘moment of truth’ – get the communication right
  • Creating the critical first impression
  • It’s a people thing
  • Why do we loose customers?
  • Encouraging complaints
  • Who are the customers?
  • Selling to individuals – not organisations
  • Communication and inter personal skills
  • Encouraging customer loyalty
  • Being customer driven
  • Understanding customer requirements
  • What do they want?
  • How well do you meet their expectations
  • Are you capable of meeting their expectations
  • Culture and organisational considerations
  • Are you ‘customerised?’
  • Creating a customer-keeping vision
  • Saturating your organisation with the voice of the customer
  • Smash barriers to customer winning performance
  • Quality of customer service
  • Product quality
  • Service quality
  • Asking your customer what would they like to have measured
  • Set targets for performance
  • Measure performance
  • When things go wrong
  • Don’t take it personally
  • It’s a question of the right approach
  • Problem or opportunity?
  • Managing complaints
   
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